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It is not a secret that the methods to market a home have changed in the past 25 years since David Craven went into real estate and these methods continues to change. Sellers who are now equipped with the knowledge of marketing today can have the advantage to give them the necessary edge that is needed. The old way of putting a house up for sale and hope that someone will come along and buy it, can actually be costly in time and money. Listed are some items that will make a difference in being proactive and not reactive. The free reports for sellers at the bottom of this page can also be beneficial to sellers. Always check with your realtor see what they will do to make a difference for your individual needs.
Internet Presence- The majority of homebuyers (eighty seven percent) begin their search on the internet. The internet presence for a seller is vital when selling their home and this presence should be greatly multiplied through dozens of real estate internet sites that direct back to the agent's individual site. The company website (RE/MAX is the number one searched for real estate company in the US), and the individual agent's website need to be search engine optimized (able to be found) with user friendly and contain important content. All pictures of a home listed on the internet must be of professional quality because the pictures may be the difference between a home being shown or not shown. Questions to ask a realtor before listing your home with them include how many sites will have your home listed on them? Will your home have its own individual web page with the features and pictures listed that will cause the desire to see your home. What is the agent doing to lead prospects to your home's web page? How will other realtors, through email, receive the quality pictures and features of your home to achieve that top of mind awareness? All marketing material, flyers, postcards, and signs need to need to have a web page link for your buyers to view your property online.
Preparing the home- When you decide to sell your home it needs to be properly prepared and staged for the next homeowner. A realtor can be a great resource of seeing the house through the eyes of the buyer. Packing and storing miscellaneous items, cleaning out and condensing closets, neutralizing colors if necessary, making repairs, arranging furniture to maximize a rooms desirability, eliminating bad odors and adding good odors, opening window coverings to let the light in, outside curb appeal needs, vacant homes staged in key areas, and whenever possible an agent needs to have someone turn on the lights for your showings.
Price- A low price can cost a seller money, however, a high price can actually cost a seller more! The law of substitution in real estate has always been at work, but never, as in recent years as evident as this current real estate cycle. Determining the best asking price can be one of the most challenging aspects of selling your home. It is also one of the most important. Pricing a home high will normally keep a home on the market and cause a "stale listing" and eventually the home can sell for less than the market price. Ten percent or more above the market price eliminates seventy percent of the buyers, and the thirty percent that do see the home will compare to the lesser expensive homes in the market. The bottom line is you may do a good job of selling the house down the street with this pricing strategy! It is no secrets some real estate agents have listed homes high to get the listing only to beat the seller up later with how things have changed. Then it could be too late because the greatest opportunities are when the home is new to the market. Look for the agent who will show you what you need to hear and not just what you want to hear. The best agents are the ones that are willing to turn down an overpriced listing and who at the same time are demonstrating to you they can be trusted. Further information on pricing a home will be accomplished through a Home Evaluation.
The Marketing Plan as shown here is certainly more that putting a sign in the yard and placing listing details in mls. Once a buyer has come to your home they need to be given marketing materials to include pictures that will help your home stand out in their "paralysis of analysis" period. Strategic pricing, staging, local market knowledge, along with an extensive marketing campaign (especially internet presence with virtual tours) are vital in getting your home sold in this market. David Craven is an e-Pro realtor. (e-Pro is the only approved Internet Certification Program that is approved by the National Association of Realtors, and is achieved by two percent of all realtors. Call David Craven and find out how you can get your home sold and save yourself money in the process!
National Association of Realtors has established that 87% of home buyers search for real estate on the internet. David Craven maximizes the sellers real estate exposure to buyers by syndicating his listings to the largest number of real estate listings site. This includes Yahoo, Google, Trulia, and Zillow. These syndicating partners display listings on over 300 websites. He then links your listings back to possibly the most comprehensive real estate agent website in Haywood County (his) to further display your home. Finally your home gets its own webpage. It is no secret that buyers respond to what they see in photos of real estate listings, so only professional photography is used for David's listings. Recently Point2 Homes, the large national real estate agents' website company, had ranked David Craven 1st out of over 1100 real estate agents in North Carolina for using technology to market his listings (and he has two other powerful websites).
This is just a few examples of how he will put his experience to work for you. Please allow a few minutes with David Craven so you will know why his slogan "Excellence is the only option" in real estate are not just words. He lives it and you will see the difference. Call today and get the unfair advantage over your competition. Home Seller's Toolkit provides additional help on selling your home.
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